{"id":1046,"date":"2022-05-25T18:00:24","date_gmt":"2022-05-25T18:00:24","guid":{"rendered":"https:\/\/gaconnector.com\/blog\/?p=1046"},"modified":"2022-09-07T11:47:49","modified_gmt":"2022-09-07T11:47:49","slug":"salesforce-and-ga4-integration","status":"publish","type":"post","link":"https:\/\/gaconnector.com\/blog\/salesforce-and-ga4-integration\/","title":{"rendered":"Salesforce and GA4 Integration"},"content":{"rendered":"\n<p>Good news \u2014 GA Connector now supports Google Analytics 4!<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gaconnector.com\/blog\/wp-content\/uploads\/2022\/05\/gaconnector-puzzle-salesforce-clean.png\" alt=\"GA Connector banner image\" width=\"327\" height=\"184\"\/><\/figure>\n\n\n\n<p>GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA.<\/p>\n\n\n\n<p><br>Here is what our integration lets you do:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br><strong>I. Import GA4 data into Salesforce Sales Cloud<\/strong><\/p>\n\n\n\n<p>This lets you to track the source of each Lead and Opportunity:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/gaconnector.com\/resourses1\/img\/gaconnector-section.png\" alt=\"Web analytics data in CRM\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>II. Send Salesforce data to GA4<\/strong><\/p>\n\n\n\n<p>We built this feature for Universal Analytics, and it&#8217;s currently in progress for GA4. It will allow you to send stats on closed deals from Salesforce to GA4, and build neat reports like this one:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/gaconnector.com\/resourses1\/img\/ga-report.jpg\" alt=\"Google Analytics report with Salesforce data\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Start your free trial of GA Connector <a href=\"https:\/\/app.gaconnector.com\/sign-up?crm=salesforce\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good news \u2014 GA Connector now supports Google Analytics 4! GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA. Here is what our integration lets&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[31,257,73,258,21,39],"_links":{"self":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/1046"}],"collection":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=1046"}],"version-history":[{"count":6,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/1046\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/posts\/1046\/revisions\/1059"}],"wp:attachment":[{"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=1046"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/gaconnector.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}